Thursday, January 26, 2017

Identitarianism played a greater part in Clinton's loss than we knew

Trump Knows You Better Than You Know Yourself | aNtiDoTe Zine: "Cambridge Analytica had begun engaging with US elections towards the end of 2014, initially to advise the Republican Ted Cruz, and paid by the secretive American tech billionaire Robert Mercer. Up to that point, according to Nix, election campaign strategy had been guided by demographic concepts. “But this is a really ridiculous idea, the idea that all women should receive the same message because of their gender; or all African-Americans because of their race.” The Hillary Clinton campaign team was still operating on precisely such amateurish assumptions—Nix need not even mention—which divide the electorate up into ostensibly homogeneous groups…exactly the same way as all the public opinion researchers who predicted a Clinton victory did."