Wednesday, March 5, 2014

How Lego earned the wrath of the 'gender-neutral toys' crowd

How Lego earned the wrath of the 'gender-neutral toys' crowd - latimes.com: "The main market for the $4 billion company's traditional plastic bricks and mini-figures is boys. Certainly some girls enjoy making castles or skyscrapers out of the bricks, just like their brothers, but in 2011, Lego's market research boys found that 90% of Lego users were boys. And now, the company's attempt to address the disparity has outraged the sizable "gender-neutral toys" contingent."